Fundraising, data analytics among concerns of Catholic Media

Photo courtesy of Novaliches Soccom Ministry

DAVAO CITY, August 7, 2018 – Chris Herron of the Archdiocese of Sidney shared his expertise on fundraising to sustain charitable works.

Fundraising involves three processes: first, telling the story of what you do and how it makes a difference in people’s lives; asking for support; and thanking the people.

"Fundraising is not a response to a crisis but a ministry, a way of announcing our vision.  It’s all about mission, we follow in the footsteps of Christ, it’s an experience of evangelization," explained Mr. Herron.

Data analytics

Meanwhile, Sally Bellosillo, reknowned producer and director tackled Data Analytics as a way of understanding the target audience.

She gave an introduction on Big Data, an automated system of collecting the profile of every individual by which the products are tailor-made according to the particular taste.  These are used by popular companies such as Netflix, Facebook, and even politicians.  She expressed concern on how we use social media.

"Develop critical thinking; why are we giving this information?" challenged Sally.

Meanwhile, the ECSC shall embark on a digital media assessment to assist dioceses on how they can best and effectively engage their audiences.

Affirmative journalism

Office of the Presidential Adviser for the Peace Process Sec. Jesus Duresa’s message was read by OPAPP Communication head Sonny Mendoza.

He underscored the need to use the moral compass as a condition for affirmative journalism.

"How would this post have an impact on the work that I do?  What good will they do me?  Will it provide enlightenment and unite the people?" challenged Sec. Dureza.

"Vanguards of truth and justice go beyond media releases and press conferences.  Words yield too much power.  Truth and accuracy must never be sacrificed."

The delegates were divided into five groups and given quick orientation on their projects covering 5 topics: 911, Public Safety and Security, Archdiocesan Nourishment Center, Muslim Community, Cultural Village, and Sagop Kinabuhi Program II.

At 6 p.m., the Holy Eucharist was presided by Marawi Bishop Edwin dela Pena, MSP, DD who shared updates on the rehabilitation of Marawi.

Afterwards, the delegates were treated to a sumptuous dinner and cultural presentation before retiring for the night. /J. Jopson, CBCP ECSC